Who Are We? 

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

You’re welcome in the office every day, but you have the option to work from home one day a week.

About the role

The Head of Audience is responsible for driving the audience growth, increasing engagement, and driving conversion and retention across Are Media’s omnichannel brands. The role will have the responsibility of both Email and Social as well as SEO.

Reporting into the Director of Content you will be responsible for creating the audience strategy across all sites and working with relevant site owners to ideate and execute audience plans across SEO, Email and Social. The Head of Audience will work closely with Are Media’s Content, Commercial, Shopping, Marketing and Product teams to design and implement the key strategies that attract, retain and engage target audiences.

This position is the key role in developing and executing audience strategies that align with Are Media’s goal of becoming an omnichannel media company with strong content capabilities.

Duties

• Develop and execute Are Media’s audience growth strategy for each Content Site to ensure audience metrics align with commercial targets
• Deliver Audience guidelines, including best-practice guides for SEO, Social and Email to the Are Media Content team.
• Build dashboards to deliver performance metrics and opportunities per brand
• Deliver monthly content recommendations and traffic forecasting per brand in line with content plans
• Share insights and knowledge to help drive growth, traffic and engagement, including keyword mapping and tracking and ensuring Are Media is kept up to date with ever changing SEO landscape.                
• Lead the content-led Audience team, including tool management, offshore resourcing and ownership of coupons                             

Skills and experience

• 8+ years’ experience in SEO
• Strong leadership abilities and experience managing a team
• Knowledge and application of SEO and web analytics tools for data analysis, including Conductor, SEMrush, Ahrefs, Google Analytics, and Google Search Console, Sail Thru and Dash Hudson
• Competency in soft skills, including, but not limited to, project management, stakeholder management, communication, interpersonal skills, conflict resolution, objection handling
• Knowledge of how websites work both from a user perspective and from an SEO perspective
• Commercial mindset to ensure email and social commercial targets are prioritised.
• Strong organisational and time management skills as well as administration/project management skills.

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Please apply now and send your CV via the link.