Product Lead - Content
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Job no: 500164
Work type: permanent full time
Location: Sydney
Categories: Advertising Sales
Who Are We?
Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
At Are Media, you'll be in the office four days a week, with one day to work from home.
About the role
This is a pivotal role. You will own and elevate our pre‑sales product strategy across; video, commercial content, eDMs and Social. Your mission? Shape high-impact, revenue-generating products that align with Are Media’s broader commercial strategy, driving revenue growth. You’ll work with brands, editorial and the Creative Studio to ensure high impact products that answer the needs of audience and advertisers. Ensuring our commercial propositions are not just visible—but compelling, coherent, and market‑ready.
Duties
- Lead the Commercial Product strategy for; Video, eDMs, Social and Commercial Content.
- Develop products aligned to commercial strategy —collaborating cross-functionally with brand, editorial and the creative studio to design offerings that resonate with audience and advertiser needs.
- Craft standout sales collateral — from strategic decks to dynamic one-pagers, ensuring materials are not just polished but pitch-perfect and persuasive.
- Ensure market readiness — every piece of content and product must be insight-driven, audience-aware, and ready for client deployment.
- Analysis and reporting – product budget line reporting, uncover trends and drive cost efficiencies.
Skills and experience
- Experience in media product management beneficial.
- 5 years media platform or agency experience.
- Understanding of emerging commercial product trends
- Cost and P&L Management
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
Please apply now and send your CV via the link.
Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time
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