Product Lead (Video, Social & Content)
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Job no: 500164
Work type: permanent full time
Location: Sydney
Categories: Advertising Sales
Who Are We?
Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
You’re welcome in the office every day, but you have the option to work from home one day a week.
About the role
We're looking for a Product Lead to own and elevate our pre-sales content strategy – across video, social, content, and eDM. This roll will ensure our commercial offerings are compelling, insight-driven, and market-ready.
You'll lead the charge on go-to-market content materials, craft top-tier sales collateral, and shape high-impact, revenue-generating products that align with Are Media’s broader commercial strategy and drive revenue growth.
Duties
- Lead the end-to-end development of Go-to-Market (GTM) strategies and materials across Commercial Content products, including creation of GTM decks, trade marketing collateral, and a clear, strategic calendar of initiatives, with relevant stakeholders.
- Define and deliver Are Media’s commercial content sales strategy to articulate and differentiate our digital product suite in the market.
- Develop Are Media’s commercial solutions that ensure Are Media’s commercial products are fit for purpose, relevant to the market and revenue generating.
- Evaluate inventory and product performance periodically, identifying growth opportunities and presenting strategic recommendations
Skills and experience
- Experience and success in strategic thinking within the media landscape
- Understanding of emerging commercial product trends
- Cost and P&L Management
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
Please apply now and send your CV via the link.
Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time
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