Who Are We? 

Are Media is Australia’s #1 women’s lifestyle network. We connect with 90% of Australian women, igniting intention through our brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE Australia, TV WEEK, New Idea, WHO, Australian Gourmet Traveller and BEAUTY/crew. With deep insights into what moves, inspires and excites women, we join commercial partners with audiences across print magazines, digital and social channels, TV, video, Australia’s biggest online communities, content commerce and immersive experiences. We create content Australians love across food, fashion, beauty, homes, entertainment, and lifestyle and through our Change AREgenda we drive meaningful and positive change for women.

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

At Are Media, you'll be in the office four days a week, with one day to work from home. 

About the role

We're on the hunt for a digitally savvy Content Producer to join one of Australia's leading food brands, Women’s Weekly Food, and our iconic Test Kitchen. This is an exciting time for the brand - and this role sits right at the heart of it.

You'll be a key part of how we connect with our audience, with a particular focus on our newsletter program. From crafting personalised, engaging eDMs for our members, to capturing behind-the-scenes moments at recipe shoots for TikTok, spotting SEO opportunities, and dreaming up seasonal social campaigns - no two days are the same.

Duties

• Lead the creation, curation and scheduling of our editorial and member-focused newsletters, crafting content that’s useful and relevant for both audiences.
• Develop and grow our broader newsletter program, including subject line testing and reporting.
• Create and publish content (recipes and recipe collections) in our CMS, making sure they're search-friendly, seasonal and aligned with what our audience is loving right now.
• Write food news and other content that drives SEO performance and social engagement.
• Create, schedule and manage content across social platforms including Facebook, Instagram, Pinterest, YouTube and TikTok.
• Collaborate with the Digital Managing Editor to bring the content strategy to life.
• Use analytics tools (like Google Analytics and Conductor) to track performance, using insights to inform content plans.

Skills and experience

• A relevant qualification, or equivalent experience.
• At least 3 years creating digital content, preferably for a food site or business.
• Demonstrated experience producing member or subscriber newsletters, with a good understanding of what drives opens, clicks and loyalty.
• Strong social media skills including shooting and editing video.
• A sharp eye for detail and a genuine love of cooking and food media.
• Excellent written communication skills, spelling and grammar.
• A solid understanding of SEO basics.
• A proactive attitude and willingness to learn and grow.
• Experience understanding audiences, pitching ideas, and working to deadlines.

Desirable 

• Experience working with membership or subscription audience models.
• Knowledge of A/B testing and email optimisation strategies.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process. 

Please apply now and send your CV via the link.