Who Are We? 

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

You’re welcome in the office every day, but you have the option to work from home one day a week.

About the role

Duties

• Develop & implement retail marketing strategies: Design and execute targeted marketing strategies for Supermarkets and Newsagent channels, including promotional programs, email campaigns, catalogue development, merchandising initiatives and in-store displays to drive brand awareness, customer engagement, traffic and revenue for Are Media brands and The Market Hub.  
• Collaborate with cross-functional teams and retail partners: Work closely with Are Direct, Connections, merchandising team and retail partners to create cohesive marketing campaigns that align with broader business objectives. Coordinate efforts to ensure consistent messaging and branding across all retail touchpoints.  
• Analyse market trends and performance metrics: Monitor market trends, consumer behaviour, and campaign performance to identify opportunities for optimisation and growth. Utilise insights to refine marketing strategies and report on key performance indicators (KPIs) to ensure campaigns deliver profitable results. 
• Personal & professional development: Invest in professional development through regular learning opportunities to build on skills and knowledge.

Skills and experience

• Strong knowledge of marketing strategies and best practices specific to retail environments, particularly in Supermarkets and Newsagents.
• Ability to develop and implement effective marketing strategies that align with business objectives and drive customer engagement.
• Proven experience in managing multiple marketing projects simultaneously, ensuring timely execution and adherence to budgets.
• Proficiency in analysing market trends, consumer behaviour, and campaign performance metrics to inform strategy and decision-making.
• Strong interpersonal skills to foster effective collaboration with internal teams and external retail partners.
• Excellent verbal and written communication skills to articulate marketing plans, share insights, and engage with various stakeholders.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Please apply now and send your CV via the link.